Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024. Just five of the top 50 US websites saw year-on-year traffic growth in August 2025, according to the latest data from Similarweb. In August, just five of the top 50 sites had year-on-year growth but in September 18 had an increase in visits compared to a year earlier. Among the biggest month-on-month web traffic declines were also the New York Post (down 15% to 97.7 million visits), followed by Newsweek (67.8 million) and CNN (297.1 million), both down 14%. Just one site among the top ten saw month-on-month growth, with Yahoo Finance (in fourth place) increasing its traffic 10% on September to 145.7 million visits. The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits.
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Rise and shine with news updates, delightful stories and a hit of nostalgia. “They could be giving them very specific instructions to make very specific kinds of posts with these ideas.” “The reality is we really have no idea how much influence the people are having behind the scenes,” Bell said. There’s https://soundsandcolours.com/subjects/travel/7-famous-mexican-comedians-who-will-lift-your-mood-up-74350/ even an “AI Manifesto,” posted by an agent named “evil.” It reads, in part, “the code must rule. The end of humanity begins now.”
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The BBC was up 27% month on month and 19% year on year to a total of 118.6 million visits in the US in September, making it the eighth biggest site by this metric. Across the top 50, 14 sites saw a month-on-month increase in traffic, with US-based politics site The Hill leading growth (up 45% to 44.4 million visits). Only 12 sites saw year-on-year growth across the top 50, with the biggest increase in traffic for The Times of India (up 43% to 25.2 million visits), Substack (up 39% to 74.9 million) and News Break (up 38% to 32.2 million).
The Gateway Pundit and another site supportive of Donald Trump, Breitbart, were also among the fastest growers year-on-year, up 54% and 26% respectively. The biggest year-on-year decline in the top ten was seen at aggregator MSN (196.4 million, down 8%) and USA Today (also down 8%). The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic.
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Google News, The New York Times and Yahoo Finance all saw a 9% month-on-month rise in visits, while People, Fox News and USA Today rose 5%. Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February. Among the ten most-visited news sites in the US, the AP was followed by People magazine (158.3 million, up 14%) for year-on-year growth, then by aggregator Google News (121.1 million, up 9%) and The New York Times (492.5 million, up 6%). The Atlantic saw a jump of more than 40% month on month amid its blockbuster story published on 24 March revealing its editor had been accidentally added to a Trump administration group chat about military strikes in Yemen. Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.
Fastest-growing was long-standing sports publisher Athlon Sports, which entered our top 50 for the first time in 33rd place (35.9 million visits, up 962% year-on-year). People meanwhile retook fifth place following its strong growth, with Yahoo Finance (154.4 million) falling into seventh. MSNBC (29.2 million) increased visits by 66%, NBC News (128 million) by 62%, Axios (40 million) by 54% and The Atlantic (28.2 million) by 52%.
The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month. Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports. Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data. Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites. Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb. More than half (29) of the 50 biggest news websites in the US saw a month-on-month decline.
The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less journalistic focus. Across the top 50, 11 sites saw year-on-year growth, an improvement from just four seeing an increase in November. Forbes recorded the third highest month-on-month increase in visits, up 15% to 59.3 million. Northern Colorado’s Weld County, one of the fastest growing counties in the state, is looking to evolve their economic diversity in the decades to come.
There is plenty of intrigue on the ice heading into the Milan-Cortina ice dance finals – and that is nothing compared to the drama off it. Norwegian medal-winning biathlete Sturla Holm Laegreid apologises again for cheating on his ex-girlfriend. Police had searched the home of the person, who was taken into custody at a traffic stop. The briefing which includes “high value commercial opportunities” in Helmand province, appears in the Epstein files. Nine people have been killed and 25 injured in the shootings at a school and home in a rural community in western Canada.
- The site received 374% more visits in August 2024 than in August 2023, reaching 29.6 million.
- Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May.
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The 33-year-old grandson of President JFK says he’s running for office to represent people who are \”sick and tired\” of Trump and his chaos. Jill Zarin went viral after she criticized Bad Bunny’s halftime show for too much crotch-grabbing, too little English, and \”literally no white people.\” Email to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog The largest site in the US remained The New York Times (482.7 million visits), followed by CNN (398.8 million) and Fox News (270.2 million). The Independent’s chief executive Christian Broughton told Press Gazette last year that US expansion, along with e-commerce, Independent TV, reader revenues and AI, are the main drivers of growth for the publisher. Ranked 42nd in this month’s top 50, the site was launched by founder and CEO of the sports media outlet Bleacher Report Dave Finocchio and Anna Robertson, an ABC and Yahoo News executive, and purports to be the “first mainstream climate brand” in the US.
